SUPERMODEL BELLA HADID AS THE FACE OF MISS SIXTY
IN THE SPRING/SUMMER ADVERTISING CAMPAIGN, PORTRAYING
A MULTI-FACETED HEROINE STYLISHLY DRESSED IN DENIM


Italian fashion brand Miss Sixty has officially launched its blockbuster spring-summer 2021 advertising campaign, announcing its collaboration with international supermodel and it-girl Bella Hadid. Known for her trailblazing style and professionalism, Hadid is sleek and cool in the images shot by Hugo Comte, as if nothing can break her focus, poise and beauty. Her partnership with the women’s denim label is sure to be a success, bringing a new generation of customers to the brand and delighting Miss Sixty fans around the globe.


Always looking for new ways to blur the line between the aesthetics of denim and high fashion, Miss Sixty pushes boundaries in search of innovation. Hadid continues to give her all to everything she does, in spite of—or perhaps because of—her brilliant career, transforming into a radiant goddess as she struts down the catwalk. It is precisely her unique inner and outer beauty to make her the ideal new face of the brand, embodying the independence, confidence, courage and edgy style of Miss Sixty.


In the brand-new advert, Hadid stuns in white knee-high boots, a crisp taupe blazer, grey denim shorts, clear blue eyes and her trademark eyebrows. The supermodel’s flawless features embody her sexy temperament, with the grace, allure and power of a woman in control. At the same time, Hadid’s sexy-cool feminine side comes through while sitting in the car, exuding the sleek, bold style that makes her and Miss Sixty innovative originals.


In another shot, sparks fly thanks to a soft white knitted cardigan and architectural acid-wash jeans, cut like tailored trousers while the wash and material are a bit more casual. The two pieces—which at first glance wouldn’t seem to match at all—are unexpectedly in tune, with Hadid baring her shoulder in the ultimate sensual pose.


In the last set of photos, different white tops are paired with white jeans as Hadid interprets looks inspired by vintage American fashion. Both the puff-sleeve blouse and the tank top highlight the lines of the neck, creating casual, trendy magnetism. The curve-hugging shorts of the first shot emphasise feminine waistlines, while the straight-leg jeans cut a flawless silhouette.

Since it was founded in Italy in 1991, Miss Sixty has brought unique fine denim to youthful modern women, exploring the potential of an evergreen material. In the on-trend world of Miss Sixty, denim is not only casual and fashionable, but also luxurious and sexy.


The 2021 Miss Sixty advertising campaign has been officially released, accompanying the brand’s online and brick-and-mortar retail activities.